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Peter Guber, "Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story" [Audio, Unabridged]

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Peter Guber, "Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story" [Audio, Unabridged]
Peter Guber, "Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story" [Audio, Unabridged]
R--dom Ho--e Audio | 2011 | ISBN: n/a, ASIN: B004Q3LP2O | MP3@320 kbps | 10 hrs 51 mins | 1.49 Gb

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you cant tell it, you cant sell it. And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories - those created with a specific mission in mind - are absolutely essential in persuading others to support a vision, dream, or cause.

Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful storytelling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.

In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:

? Capture your audiences attention first, fast, and foremost
? Motivate your listeners by demonstrating authenticity
? Build your tell around "whats in it for them"
? Change passive listeners into active participants
? Use "state-of-the-heart" technology online and offline to make sure audience commitment remains strong

To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of "voices" - master tellers with whom hes shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Norma Kamali, "Mission to Mars" scientist Gentry Lee, Under Armour...

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